Consumer TrendsMillennials

Millennials Move TV Content Beyond the TV Set

By October 24, 2014 No Comments

The rise of online video and internet-connected devices has brought along a change in the way people consume TV content. As they are no longer slave to the linearity of traditional TV especially young adults seem to embrace the possibility to watch TV on their own schedule and wherever they want.

According to a recentĀ comScore report:

  • Americans aged 18-34 have already moved one third of their TV series consumption to smartphones, tablets and PCs.
  • People from older age brackets are much less likely to use alternative devices to watch TV content as our chart illustrates.
  • While 44% of 18-34 year-olds have watched TV series on a PC, 28% of 35-54 year-olds and 17% of 55+ year-olds have done so within 30 days preceding the survey.
  • The same holds true for tablets and smartphones, indicating that linear TV usage might well erode further as time goes by.

 

This chart shows which devices Americans in different age groups use to watch TV series.

This chart shows which devices Americans in different age groups use to watch TV series.

 

Source: Statista

 

Author Sana Tayeb

As the Co-founder and Creative Director of Novation, Sana Tayeb helps organizations emerge to dominate their industries through digital marketing and fully integrated branding campaigns. Her core strategy for small business marketing is to blend creative problem solving with an analytic approach. The result is a brand strategy that spurs growth.

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