The Brief

A California based men’s haircare brand, Armada for Men, required a bold and elegant, yet modern and current brand identity to appeal to its ideal target audience: career-oriented, progressive men. Our challenge was to create compelling messages, aspirational imagery, a memorable tagline and a deep brand story that could be extended to new lines and markets.

The Solution

We started by throwing ourselves into the market to strategically research and identify the brand’s ‘ideal buyer’. Once the personas were developed, we created a bold and clean concept that would appeal to this man’s sensuality and best portray the brand’s USP. Unique color schemes, typeface, and bold imagery were used to capture the brand’s voice.

brand strategy

The Results

Following preliminary market research and extensive collaboration, we crafted our client an elegant logo, slogan, brand identity, packaging design, and a visually aesthetic and functional website to best showcase the brand online.

The Review

“Novation’s team guided me through the process of brand development — listened, expanded on my vision and articulated Armada’s brand identity, look, and voice in a way that feels completely authentic. I couldn’t be more pleased.”
− Saul Rios, Armada for Men.