How TiE Refreshed Their Brand to Reach a New Generation of Innovators
Stop for a moment and consider how much life has changed over the past 25 years. In 1992, no one had heard of the web, a smartphone was the size of a shoebox, and the public cloud was just something floating in the sky. When The Indus Entrepreneurs (TiE) was launched in 1992, the struggle of taking innovative concepts to market was a much lonelier road. Society and commerce have been radically reshaped since then. TiE recognized that their visual brand strategy had to take them out ahead of the curve and with a new generation with a singular visual style.