Flawless Web design should be the goal of every B2B or B2C organization.
However, many sites fall prey to common design mistakes, and these mistakes can have a negative impact on a company’s image. Avoiding the most common web design mistakes and challenges facing B2B brands will greatly improve the user experience and lead to long-term growth.
Poor Navigation Features
Many companies fail to build a website with intuitive navigation. That means websites are featuring links and pages that are hard to find, even for key information such as company contacts, key products or customer service. Often, key navigation features, such as a website’s dashboard, are in a small font or the site simply features too many links, leaving readers unable to determine what’s important.
Only feature links that are necessary, especially on your homepage. As a general principle, you want to ensure visitors can find the information they’re looking for in three clicks, or they might look elsewhere.
No Emphasis on SEO
Search engine optimization (SEO) is key to ranking well on Google and Yahoo search pages. Unfortunately, many websites lack sitemaps, content based on keyword research and even proper meta descriptions. Poor site structure can also make it much harder for search engine bots to scan your website.
That’s why it’s important that your website design features a minimum of broken links and duplicate pages, as these can lead to lower SEO rankings. Ensure quality content backed up by keywords and descriptions that generate hits. Websites can even optimize images for better search engine results with strategies such as strong alt text descriptions and reduced file sizes.
It may seem simple, but fonts play a huge role in the design experience. Unfortunately, a lot can go wrong with fonts. For example, some websites don’t offer enough contrast between the font color and the website background, making text difficult to read. Many websites feature fonts that are simply too small, which is especially an issue for mobile users.
As a general rule, most text should be at least 16 pixels in size, and the font should be easy to read. It’s also a good idea to keep the number of fonts on one Web page to two or three to minimize distractions.
A Cluttered Design
Websites that are too cluttered leave visitors frustrated. A cluttered feel is often due to ineffective use of white space or featuring large blocks of text surrounded by distracting content.
Look at your website with a critical eye, and ask yourself whether each design element needs to be there and what purpose it’s serving. Make sure content is broken up with headers, images and even bullet points. Keep poor design elements, such as distracting graphics or clashing colors, at a minimum so visitors can focus on what provides value.
No Love for Mobile Devices
Mobile user growth has exploded, and even Google reports that more searches are now performed on mobile devices than on desktop computers. Still, most websites don’t display well on mobile devices. Unfortunately, Skillcrush indicates that 40 percent of mobile users will leave a website if the site doesn’t feature a mobile-friendly design.
That’s why it’s important to deploy a responsive mobile design that loads quickly on devices such as smartphones and tablets and that features an attractive, mobile-friendly format for better visual branding.
Ultimately, Web design mistakes are a common occurrence, but that doesn’t mean your website has to be a victim. With the right design consultant, you can avoid these mistakes and ensure vibrant brand development.